The Hootsuite Social Trends 2024 Report focuses on the emerging trends in social media marketing for the year 2024.
The report highlights the growing importance of return on investment (ROI) and the shift towards performance-driven strategies among social marketers. It emphasizes the need for organizations to focus on top-performing tactics, such as identifying key platforms, refining content strategies, and leveraging artificial intelligence (AI) to enhance team capabilities.
The report identifies three key trends:
- The AI trend
- The platform trend
- The ROI trend
The report is based on a comprehensive survey of marketers and consumers, primary interviews with social marketing practitioners, and analysis of news articles and social media posts.
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