The report discusses the key trends and forecasts for ad spending in 2024 and beyond. The report provides forecasts for different media sectors, such as digital, television, print, out-of-home, audio, and cinema. It mentions that:
- Global advertising will increase by 4.6% in 2024, surpassing the projected economic growth of 2.9%.
- Digital ad spending will grow by 6.5% in 2024, reaching $442.6 billion and capturing more than 60% of global ad spending for the first time.
- The Americas are forecasted to be the most dynamic region in terms of ad spend growth in 2024.
- The report also mentions sectors that are predicted to experience high growth, such as travel and transport, and pharmaceuticals.
📈It concludes that global growth in advertising spend is expected to continue at a 4.4% three-year compound annual growth rate, with the United States becoming the first market to spend more than $1,000 per capita in 2026.
Source: dentsu
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