The fashion industry is undergoing a significant shift as consumer needs and fashion trends intersect. This report delves into the evolving landscape of fashion, highlighting the importance of sustainability, health, and inclusivity. It explores key consumer needs that are shaping the industry, such as the pursuit of healthy fashion, the rise of modest fashion that breaks stereotypes, the adoption of sustainable materials, the growth of second-hand shopping, and the integration of novel technologies. Additionally, the report emphasizes the increasing demand for transparency and ethical practices within the fashion supply chain.
Contents in the report:
- Pursuit of healthy fashion to support wellbeing goals
- Modest fashion that breaks stereotypes and inspire diversity
- Putting sustainable and next-gen materials at the forefront
- Bagging bargains on the second-hand scene
- Reimagining the fashion industry with novel tech
The fashion industry is undergoing a transformative period driven by evolving consumer needs and demands. Sustainability, health, inclusivity, and technological advancements are key factors shaping the industry's future. Brands that prioritize these aspects and offer transparency and ethical practices in their supply chains stand to gain a competitive advantage. By aligning with consumer values and embracing innovative solutions, the fashion industry can create a more sustainable, inclusive, and forward-thinking future.
Source: Kantar
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This article was compiled by Admin CTO Vietnam Network.
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