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🌟Quest for Quality: Despite noticing a significant increase in their cost of living, consumers prioritize value over price.
🍃Ethical Spenders: Consumers are willing to pay a premium for essential goods that align with their values.
🧘♀️ Zenthusiasts: In an effort to find solace from stress and anxiety, consumers are turning to influencers and alternative medicines.
📊 Data Ad-vocates: Consumers are willing to share their data in exchange for personalized experiences.
Source: Statista
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CONSUMER TRENDS FOR 2024
VIETNAM MARKET REPORT: https://www.facebook.com/groups/vietnam.market.report
CTO Vietnam Network: https://www.facebook.com/groups/cto.platform/
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