Gartner's CMO Vision eBook provides details on the vision of CMOs for 2024 and offers high-level guidance to CMOs and their teams based on Gartner's data-driven research. The report highlights the impact of new AI technology, evolving talent and customer acquisition strategies, as well as the increasing need for cross-functional collaboration on shaping the path to marketing success for leading organizations in 2024.
Here are some of the key insights covered in the report:
- Key trends that will have an impact on CMOs in 2024.
- Top priorities that CMOs need to prepare for in the upcoming year.
- Actions that CMOs must take now to achieve success.
The report not only provides an overview of the future of marketing but also offers specific and detailed guidance to help CMOs and their teams seize opportunities, overcome challenges, and navigate the complex and competitive business landscape.
Source: Gartner
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