🎯This report analyzes data from Deloitte's Global Marketing Trends Executive Survey of over 1,000 marketers worldwide, including 500 respondents from the United States. It identifies four key trends shaping marketing strategies in 2023.
Trend 1: Brands answer economic instability with marketing investments. The top concern for US marketers is financial/market instability and inflation (55%). However, rather than cutting costs, their priorities are accelerating digital capabilities (36%) and expanding into new markets (30%).
Trend 2: CMOs drive growth through sustainability efforts. Globally, marketers' top sustainability strategies are improving internal practices (55%), promoting sustainable offerings (48%), and establishing long-term commitments (45%). Similarly, US marketers prioritize internal sustainability (55%) and sustainable offerings (48%).
Trend 3: Creativity as a force for growth. An overwhelming 86% agree their long-term success relies on creative ideas. US marketers strongly agree creativity depends on risk-taking (36%) and cross-functional collaboration (41%).
Trend 4: Rising technologies. 38% have metaverse plans this year, with 40% engaging within 12 months. 41% also have 2023 blockchain plans, led by 40% within 12 months.
👉The report provides marketers with valuable insights on emerging trends to build resilience amid economic challenges. Its data-backed analysis helps identify priorities for sustainable growth through creativity and technology adoption.
Source: Deloitte
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