Digital 2023 Vietnam

This report contains all the latest data, insights, and trends you need to help you understand how people in Vietnam use digital devices and services in 2023.

Here are the essential headlines for digital adoption and use in Vietnam in early 2023:

There were 77.93 million internet users in Vietnam at the start of 2023, when internet penetration stood at 79.1 percent.

1. Vietnam was home to 70.00 million social media users in January 2023, equating to 71.0 percent of the total population.
2. A total of 161.6 million cellular mobile connections were active in Vietnam in early 2023, with this figure equivalent to 164.0 percent of the total population.
3. These headline stats offer a great overview of the “state of digital” in Vietnam, but in order to make sense of how digital trends and behaviours are evolving, we need to dig deeper into the data.

Let’s take a closer look at what the latest numbers tell us, starting with some valuable context relating to Vietnam’s population.

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